The Next Step:
Building a Director's Reel with Your dSLR
Saturday, October 2, 2010
Get Moving, as in get your pictures in motion. So you have a dSLR Camera that can shoot video, now what are you going to do? Join Lou Lesko and Michael Britt as they take you down the path to producing a Public Service Announcement, one of the ways to get your video skills noticed, and to benefit the world.
Lou will start the day off sharing some of the techniques for writing a treatment, a skill that is becoming required for photography assignments as well. After writing a treatment, Lou and Michael will transition into story boarding, pre-production and production. This will include sticking with your story boards, the mechanics of your video capabilities and finally touching on post production options. They will bring everything together by shooting parts of a PSA to show you hands on what it takes to produce and create your own piece.
Saturday, October 2nd. Doors open at 845am, class starts promptly at 930am and ends at 4pm. Breakfast and lunch are provided
HELMS DAYLIGHT STUDIO
3221 Hutchison Avenue #E, Los Angeles, CA 90034
$275 at the door
$250 pre-registration before September 30th
$200. for APA, ASMP and students with ID before September 30th
Lou Lesko is a fashion photographer and commercials director who started shooting pictures professionally in 1984. He made his directing debut in 1999 with a public service announcement (PSA) for breast cancer awareness. The breast cancer PSA, which was written by Lou, ran for three years nationally. In 2004 he began writing about the photography industry for Digital Photo Pro magazine. An irreverent style of writing and a best selling book about the advertising photography world, Advertising Photography: A Straightforward Guide to a Complex Industry, that was published in 2007 paved the way for Lou to become the managing editor for the National Geographic Assignment Blog.
Lou is a graduate of the English writing program at the University of Southern California. He is also the founder of Blinkbid business software for creative professionals, and one of the founders of the Photocine News. He continues to be regular contributing writer to several blogs and magazines. Lou lives in California splitting his time between Los Angeles and San Francisco, avoiding Interpol for a small incident that occurred in Brussels a few years back.
When Michael came to Los Angeles with his wife, actress Cheryl White, he started as a unit stills photographer on movie sets which he did for ten years. In 1995 he purchased his first Apple computer and discovered a passion and inherent aptitude for digital photography. This quickly earned him a fantastic reputation in the emerging digital photography space and he soon found himself as the consultant to high end photographers converting to digital.
As digital photography became the prevailing technology in the industry Michael embarked upon a forward thinking entrepreneurial venture with PhotoCine News’ Tom Stratton. AlternaStock was an alternate stock photography web site that, as the name suggests, offered access to alternative lifestyle images.
All of his experience; technical, creative and marketing culminated in the creation of Image Mechanics where Michael was a partner until 2009. It was during his development of the brand of his new business that he was tapped as a writer and a speaker – some of his speaking credits include; Thomas Knoll’s Soup-To-Nuts event, PDN On the Road, PIDE, Imaging USA, and the Digital Media Festival in Sydney Australia. He was also asked to be a consultant for the tech industry on projects like Apple’s Aperture and Adobe’s Light Room.
His latest venture before PhotoCine News was co-producing the critically acclaimed Collision Conference, a two day event focusing on the collision of stills and motion.